Try a product as an experience and buy where it is convenient

To give to the consumer the opportunity to try a product in a real environment and buy it where it is more convenient; this is the goal of PROVA.

A real store consisting of various areas that faithfully reflect the reality for which individual products were conceived and in which the consumer can test their particularities; like,  par example, testing the waterproofing of a raincoat, under a jet of water.

Companies are offered a neutral space in which they can present their products, further building customer loyalty.